LG TO HELP SHARE CUSTOMERS’ SPECIAL MOMENTS

SEOUL--(Korea Newswire)--Leading up to its new product announcement on August 7, LG Electronics (LG) today kicks off an online campaign where consumers can send messages to loved ones under the theme “To Me, You Are Perfect.” The campaign was developed to show LG customers what an important role they have played in inspiring innovation at LG. Anyone can participate by simply posting a photograph or video message to a loved one on one or more of LG’s online channels, including LG Mobile’s microsite (www.LGMobile.com), Facebook page (www.facebook.com/LGMobile) or YouTube channel (www.youtube.com/LGMobile).

As part of the campaign, video clips will be selected and posted on LG’s multiple online channels and shown on the company’s outdoor billboards in New York City’s Times Square and London’s Piccadilly Circus. The winner with the most likes and views will receive a gift valued at USD 5,000. Forty randomly selected participants will receive LG G Series smartphones and 500 more will receive LG Pocket Photo printers. The campaign concludes on August 6.

“This event is about thanking our customers and fans and showing our appreciation to everyone who exemplifies our Life’s Good philosophy,” said Dr. Jong-seok Park, President and CEO of LG Electronics Mobile Communications Company. “We wanted to demonstrate how important our customers’ opinions are to us when we design new products at LG. To us, our customers are perfect, especially when it comes to providing us with the inspiration to create and innovate.”

About LG Electronics, Inc.

LG Electronics, Inc. (KSE: 066570.KS) is a global leader and technology innovator in consumer electronics, mobile communications and home appliances, employing 87,000 people working in 113 locations around the world. With 2012 global sales of USD 45.22 billion (KRW 50.96 trillion), LG comprises five business units — Home Entertainment, Mobile Communications, Home Appliance, Air Conditioning & Energy Solution and Vehicle Components — and is one of the world’s leading producers of flat panel TVs, mobile devices, air conditioners, washing machines and refrigerators. LG Electronics is a 2013 ENERGY STAR Partner of the Year. For more news and information on LG Electronics, please visit www.LGnewsroom.com.

About LG Electronics Mobile Communications Company

The LG Electronics Mobile Communications Company is a global leader and innovator in mobile communications. With its breakthrough technologies and innovative designs, LG continues to establish a number of benchmarks in the smartphone market, while also helping create a better lifestyle for consumers by delivering a wholly enhanced smartphone experience. As a leader in 4G Long Term Evolution (LTE) technology, LG continues its commitment to developing groundbreaking LTE technologies and fulfilling consumer demands with differentiated LTE devices of the highest quality, all of which are based on the company’s wealth of LTE patents and technical knowledge. For more information, please visit www.lg.com.

Website: http://www.lge.co.kr

This is a news release distributed by Korea Newswire on behalf of this company.